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First, read the directions below for the NBA/CBA Case study in your textbook: Chapter 9 — 9.1.  titled “The Six-Word Tweet” (We also could call it the “Six-Word Tweet that rocked he world of the NBA and CBA.

(Note: You won’t be able to see the comments of other students until you post your comments first.)

Read the case study and describe what you think are the main causes for misunderstanding between the two organizations. Use the questions presented at the end of the case study to guide you.

Then, recommend tactics that you believe would or should have been used to resolve the conflict experienced by the NBA and the CBA as well as the individuals involved on all sides of the issue. How can your tactics improve intercultural communication and organizational performance of all the parties? When appropriate, make reference to the textbook summary and other articles you may have read about this case.

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