Capstone Project
- The Product/website: Amazon.com
- What good and/or service does the organization offer?
- What consumer need does the product solve?
- What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
- What competitive advantage does the marketing strategy offer?
– Length: 3-4 pgs
– Sources: 4 scholarly sources and 4 sources of business data. You can include diagrams, figures, tables or charts
– Format: APA
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