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Case 7

Choose an industry and identify several competitors. Make a value curve for at least two of these companies. Identify opportunities in this industry that do not seem to be covered by these competitors. Create a new value curve and using the Four Actions Framework make a Business Proposal for a new company that seeks to seize these opportunities and create this new value for the customer.

Now use a Value Chain to consider how you will create and deliver this product/service/experience. Focus especially on how you will ensure that your business differentiates itself from existing competitors. Using this value chain evaluate the main risks that threaten the feasibility of your business.

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