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JA Biztown

Need to finish “Deliverables” part of the Client Brief.
Client: Junior Achievement
Brand: JA Biztown
Insights: Richard George, president of Junior Achievement of Tampa Bay, says he hopes this course assignment can “harness the great experience at JA Biztown, a building that reaches everyone in the county”

The Deliverables part : Design an innovation campaign to attract potential sponsors and volunteers with digital as the primary channel, supported through physical touchpoints. Campaign should include creative ideas for promotional techniques, media and experience space that maximized marketing communications.

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