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Netflix: The Public Relations Box Office Flop

Summary: This case describes a major marketing snafu made by Netflix. In fact, Netflix has made many marketing snafus and each time bounced back stronger, even after losing millions of customers as in this case.
Outcomes: be able to identify how to recover from a marketing misdirection. should be able to identify where theory broke from reality and discuss why this decision was made and how they (Netflix) recovered.
Course Objectives:
· Evaluate market data and competitive analysis to develop specific products and services for regional, national and global customers.
· Evaluate the impact of customer diversity in marketing and distribution of products and services

Your charts MUST be in APA format and you must provide at least 1-2 pages of explanation of the chart data. Your forecast should be at least 2-3 pages.

The case study is to be read and analyzed.
You summarize the case study and then provide some analysis on:
What went right
What went wrong or
What could be improved.
You’ll need to apply some of your other learning for some cases and in other do some additional research.
You are doing an analysis of the case study company to learn what was done and what did not work.
Spacing Double


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