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Readings & Materials

After reviewing the materials and resources below, please share any excerpts or links you may have found especially useful and tell why.

How to conduct market research:
http://wwmr.us/support/MarketingResearch.pdf (Links to an external site.)

Course Research Tools:
http://course.wwmr.us/researchtools.htm (Links to an external site.)

Social Marketing:
http://course.wwmr.us/readings/SocialMarketing.pdf (Links to an external site.)

How-To Marketing Toolkit:

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