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Consider some of the scenarios discussed within the unit lesson. Have you ever experienced one of the scenarios? And address your role in the situation. As you address your situation, be sure to include the following information:

Companies often use credible sources to help sell their products. One component of credibility is trustworthiness the degree to which a source is thought to be transmitting accurate and honest information. Does the trustworthiness of a communicator influence the extent to which a recipient scrutinizes the contents of an advertisement?

Explain how your beliefs influenced how you viewed the situation.
Relate various theories related to cognitive influence on attitude and attitude change.
Evaluate the role cognitive influence played with any attitude change you or others experienced.

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